Platinum Partner
The premium supplement market demands science-backed ingredients and sensory-appealing, convenient formats. Consumers seek supplements with proven health benefits and enjoyable consumption experiences, such as gummies and orosoluble powder sticks. Lubrizol addresses these needs through its innovative approach and product offerings. Their branded microencapsulated ingredients and excipients enhance bioavailability, stability, taste, and texture, helping consumers receive the full benefits of their nutraceutical products. Lubrizol, a Berkshire Hathaway company, is a science-based specialty chemistry manufacturer delivering sustainable solutions to advance mobility, improve well-being and enhance modern life. Every day, the innovators of Lubrizol strive to create extraordinary value for customers at the intersection of science, market needs and business success, driving discovery and creating breakthrough solutions that enhance life and make the world work better.