New ingredients, formats and benefits are shaping the sports and active nutrition industry, and now is an opportune time for new companies in the sector that are seeking to move forward with their business plans.

NutraIngredients-USA was on the hunt for three entrepreneurial start-ups who are shaping the industry, and we are excited to reveal the winners who presented at Sports & Active Nutrition Summit USA 2023 in San Diego.

BELLA GRACE is a superior lifestyle, health & wellness brand developed in 2022 with a focus on Beauty and Active Lifestyle. The business model is a unique blend of Influencer Marketing and Social Selling, tapping into customer experience and the sharing that comes with social media interactions. They launched with a single product, Collagen Elixir and have additional topical and dietary supplement product launches planned for 2023. Leveraging superior design, science and media they aim to attract a diverse demographic offering incredible value and health & wellness opportunities

Ingenious Ingredients (ING2) is a start-up innovation company developing disruptive new bioactive ingredients for the dietary supplement, food and beverage industry. They take new ingredients from idea to proof-of-principle to clinical validation, substantiating that their ingredients work, are safe and regulatory compliant. Once ingredients are ready for commercialization, they will be made available through distribution partners, so they can focus on what they do best and love to do: innovation.

Levelle is a sports food company, empowering female athletes with fuel formulated for their physiology. Their products are great tasting, real-food options safe for female athletes at any age and stage of their lifecycle. They use low-glycemic, plant ingredients to deliver a sustained release of energy, without a side serving of agony. At Levelleā€™s core are the tenets of empowerment and collaboration. The company is focused on how the female body performs, not how it looks