Eric exudes creative energy and has a street smart approach to cultural analysis and marketing. He’s walked many paths in life ranging from esport tournament organizer all the way to his current role as CMO. ADVANCED.gg was founded in 2018 by Eric and Peter Nguyencong, it is a cognitive and energy supplement company endemic to the esports and gaming space that prides itself on transparency and efficacy. With a passion for cognitive performance optimization, they were unsatisfied with what they saw in the supplement space, particularly items marketed towards gaming. In a market saturated with marketing gimmicks, unhealthy options, and questionable claims, the group set out on a mission to advance the gaming supplement market by producing innovative products that work exactly as advertised. Today, ADVANCED.gg is one the most globally recognized brands in gaming and digital entertainment.