Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. Bethany's commitment to leadership and storytelling through meaningful data has positioned the company as an industry leader, playing a crucial role in shaping the cannabis, CBD and wellness industries both from a consumer and market perspective. Prior to helping found Brightfield Group in 2015, Bethany managed a team of analysts for Euromonitor International, covering an array of CPG industries including Packaged Food, Drinks, Alcohol, Tobacco, Beauty and Supplements.