Overseeing core areas of the business including its sports nutrition divisions, Ken is one of the architects of GNC’s curated assortment supporting its consumers journey to Live Well. He’s also key in elevating the company’s internal and external contributions to new product innovation. With more than 20 years of experience building and leading teams at major global retailers including GNC, American Eagle, Urban Outfitters, and Five Below, he leads omnichannel merchandising strategies that set consumer and industry trends, drive sales, and optimize inventory.