For over 15 years, Raza has been an innovator introducing new ideas and cutting-edge products to the market. With an exceptional track record, he consistently drives the successful commercialization of hundreds of active nutrition and wellness products each year. Raza has been instrumental in enhancing the stature of globally recognized brands like MuscleTech, Six Star, Hydroxycut, and Purely Inspired. Today these brands are strategically positioned in club, grocery, and specialty retailers, making a significant impact in over 140 countries.