Raza has over 17 years of experience in developing nutrition products designed to maximize consumer benefit. Throughout his career, he has been instrumental in creating and commercializing numerous science-backed, first-to-market innovations. Raza has played a key role in the growth of globally recognized brands such as MuscleTech, Hydroxycut, Six Star, and Purely Inspired, helping them achieve strategic success across both specialty and mass retail channels worldwide. Known for his innovative approach to product development and market strategy, Raza is dedicated to advancing the future of active nutrition and wellness through consumer-driven solutions and continuous innovation.