Diana is passionate about the natural products industry and has served it for over 15 years, having held previous roles at Pfizer Consumer Healthcare, Care/of, The Vitamin Shoppe and Solgar Vitamin & Herb. In addition to Nutrabolt, Diana is founder of What's Up With Supps, which hosts Natural Products Industry networking events. In her role at Nutrabolt, Diana is heavily involved in almost every aspect of the business, playing an instrumental role in new product innovation, guiding the Business on regulatory pathways, strategic claims positioning and safety.