Addison is a passionate consumer goods expert. She leverages her extensive knowledge to guide and support product launches, brand strategies, and marketing efforts. Addison has collaborated with major brands such as Procter & Gamble, L’Oréal, Estée Lauder, and Symrise. By combining her deep understanding of consumer behavior with Spate's data, she delivers valuable, actionable insights for brands in the beauty, food & beverage, and wellness sectors.