Rob has launched hundreds of food and dietary supplement products serving Vitamin World, Dymatize, PowerBar, GNC, Genesis Today, Melaleuca, Bally Total Fitness and TYM Athletic Performance. Rob is the committee chair for the AHPA Sports Nutrition Committee as part of an ongoing mission to set the bar for quality and excellence in the industry. Rob received his PhD from THE Ohio State University and is the author of 4 books including The Nutritionist: Food, Nutrition and Optimal Health & Sports & Fitness Nutrition and is the creator of TheNutritionDr.com and the founder of the International Protein Board.