Steve is a Human performance nutrition entrepreneur. In the 1990s he founded Maxim and grew the company to become Europe’s pioneering active lifestyle functional nutrition brand. Maxim was the first company in the world to commercialize creatine with athletes at the 1992 Barcelona Olympics. Steve was a founding member of PepsiCo’s Good-for-You nutrition team. He’s now the Co-Founder and Chief Executive Officer of Yeu, a cellular energy and mitochondrial health brand focused on making healthy active lifestyle nutrition accessible to more people.